Associate Manager, Integrated Platform Marketing

职位介绍

职位介绍：

作为渠道营销团队的助理经理，该职位的职责主要包括支持渠道营销战略的制定，依此领导制定不同销售渠道的整体营销计划。维护品牌美誉，促进销售转化。深入洞悉消费者行为、渠道属性及优势，挖掘渠道营销机会，针对线上和线下旅游业界合作伙伴以及商业解决方案项目的需求，制定适合不同渠道的营销策略及具体计划，包括但不限于：迪士尼会议及活动营销；迪士尼青少年活动营销；迪士尼童话婚礼营销；媒体投放策略与优化；季节性活动推广；展会或线下活动组织统筹；新产品促销宣传；营销物料的设计和管理；迪士尼知识产权和形象在销售渠道的管理及相关培训。

工作内容：

• 针对迪士尼会议及活动、迪士尼童话婚礼、迪士尼青少年活动等商业解决方案的项目需求，与多部门协同，发掘营销机会，领导制定营销及活动宣传计划，寻求能够促进销售转化的整体性营销解决方案；
• 根据上海迪士尼度假区的全年销售目标和策略，参照消费者洞察，与渠道销售协作，领导制订高效的线上及线下的渠道营销策略，并确保计划高效执行。借助高效的媒体投放及整合营销工具，促进渠道销售转化；
• 推动营销数据分析及优化；
• 线下渠道推广活动、路演、渠道合作伙伴答谢会等各类活动的策划与执行。多部门多层级沟通，确保迪士尼演出的成功;
• 结合上海迪士尼度假区的季节性活动及新产品推广，推动销售渠道制定并执行相应营销计划，提升消费者体验；
• 确保迪士尼知识产权及形象在渠道的正确使用，提供必要的培训支持，坚持保护与强化迪士尼的品牌，保卫迪士尼神奇；
• 依据销售渠道特性及其需求，管理制定高效的渠道沟通物料；
• 管理渠道的营销预算及使用进程。进行有效的投资回报管理，确保投入收益最大化；
• 管理第三方供应商, 优化资源；
• 与内外各团队紧密配合，与跨部门管理层进行及时、充分的沟通，推动目标达成。

我们希望您：

• 拥有本科及以上学历，市场营销、广告、新闻传播或相关专业；
• 拥有至少5-7年工作经验，5年市场营销相关（内容营销、活动策划、整合营销、媒体投放及管理、品牌营销、社交媒体或直播运营等）工作经验和技能；

• 具备出色的项目管理的工作经验和技能；面对不同类型和层级的内外团队，寻找合作的双赢点，具备出色的说服力和影响力；
• 预见问题并具有解决复杂问题的能力和韧性，能创造性地解决问题；
• 注重细节，执行力强；
• 具有优秀的组织能力、时间管理能力;
• 具有优秀的中英文口语和写作能力，以及优秀的主题演讲能力；
• 具有优秀的专业精神和自信；
• 拥有优秀的学习能力和团队合作精神。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Job Summary:

As an Associate Manager in the Distribution Marketing Team, this role primarily involves supporting the development of marketing strategies for sales distribution channels and leading the creation of comprehensive marketing plans tailored to various sales channels. The responsibilities also include maintaining brand reputation and driving sales conversion. It requires a deep understanding of consumer behavior, channel attributes, and advantages in order to identify marketing opportunities within the channels. The development of customized marketing plans for different channels includes but not limited to: Disney meetings and events; Disney Youth Program; Disney Fairytale Wedding; media investment strategies and optimization; seasonal event promotion; exhibitions or offline events; new product promotions; design and management of marketing materials; management of Disney's intellectual property and images within sales channels, as well as related training.

Key Responsibilities:

• Answer to the commercial and marketing needs of Disney meetings and events, Disney Fairytale Weddings and Disney Youth Program, collaborate with multiple departments to uncover marketing opportunities, lead the development of marketing and communications plans, and seek comprehensive marketing solutions that can drive sales conversions;
• Based on the annual sales targets and strategies of Shanghai Disney Resort, and in reference to consumer insights, collaborate with channel sales to lead the development of effective online and offline channel marketing strategies, and to ensure efficient plan execution. Leverage efficient media investment and integrated marketing tools to drive channel sales conversion;
• Drive marketing data analysis and optimization;
• Plan and execute various offline channel promotion activities, roadshows, partner appreciation events, etc. Effective communication with multi-department and multi-level stakeholders to ensure the success of Disney Shows;
• Develop sales channels marketing plans to promote seasonal activities and new products, and to enhance consumer experience;
• Ensure the correct usage of Disney's intellectual property and image in channels, provide necessary training support, uphold the protection and reinforcement of the Disney brand, safeguarding the Disney Magic;
• Manage and develop efficient communication materials based on the characteristics and needs of different sales channels;
• Oversee channel marketing budgets and utilization processes, manage the investment and maximize ROI;
• Manage third-party suppliers, optimizing resources;
• Collaborate closely with internal and external stakeholders, timely engagement with cross-department leaders to drive desired results.

 Required Qualifications:

• Hold a bachelor's degree or above in marketing, advertising, journalism, or related fields;
• Possess a minimum of 5-7 years of work experience, with at least 5 years in marketing-related roles (including content marketing, event planning, integrated marketing, media buying and management, brand marketing, social media, or live streaming operations), demonstrating proficiency in relevant skills;
• Demonstrate outstanding project management experience and skills; able to collaborate with diverse internal and external teams, identify win-win solutions, and exhibit persuasive and influential abilities;
• Display foresight and resilience in problem-solving, creatively addressing complex issues;
• Detail-oriented with strong execution capabilities;
• Exhibit excellent organizational and time management skills;
• Possess excellent oral and written communication skills in both Chinese and English, as well as exceptional public speaking abilities;
• Demonstrate a strong sense of professionalism and confidence;
• Have outstanding learning abilities and a spirit of teamwork.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 华特迪士尼公司 (公司):

华特迪士尼公司连同其子公司和关联公司，是一家领先的多元化国际家庭娱乐和媒体公司，拥有以下业务板块：媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd., 即我们称为 Shanghai Disney Resort 业务的一部分。

具体的福利基于职位有所不同，可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。