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副总裁,市场部Vice President, Marketing

立即申请 稍后申请 职位ID 10026024 工作地点-国家/地区 上海, 上海, 中国内地 工作发布公司 Shanghai Disney Resort 发布日期 2022/09/28

职位介绍

职位介绍:

  • 引领上海迪士尼度假区短期和长期的品牌发展和需求挖掘,包括品牌发展、产品和活动战略的制定以及消费者互动活动的执行,通过创造营收、品牌追踪,来实现营业收入目标。

  • 这个岗位的最终使命是将上海迪士尼度假区打造成点亮奇梦之地和令人向往的旅游休闲目的地。

工作内容:

  • 负责制定和执行品牌发展战略,以此提高和增强品牌影响力;

  • 通过与娱乐演出部和华特迪士尼幻想工程合作,制定长期的产品和活动策略,确保产品相关性,以达成游客量,营业额和运营收入的增长;

  • 通过对于长期的整体以及细分市场进行优先级划分,充分发掘整体增长机会;

  • 通过制定与执行市场营销和消费者互动策略,创造并刺激需求。与公共事务部和销售部合作,确保所有传播渠道中信息的一致性;

  • 通过制定与实施迪士尼小镇的发展战略,建立和加强迪士尼小镇在上海本土市场的地位,以此为迪士尼和所有合作商户提供短期和长期的收入增长机会;

  • 通过计划和执行季节性的活动和促销,拉动消费者入园的意愿;

  • 根据业务和消费者洞察以及市场动态,发展并完善市场推广的途径,并驱动市场营销的有效性和效率不断提高;

  • 通过与企业联盟团队合作,确保上海迪士尼度假区的合作品牌营销活动与自身的主营优先业务能充分整合;

  • 与华特迪士尼公司的众多业务单元和细分部门合作,识别并利用合适的机会提升市场营销的协同效应;

  • 作为一个有远见的领导者,有能力建立一个具备明确的战略优先级和妥善管理日常营销活动的高绩效市场组织。

我们希望您:

  • 本科学历,工商管理学硕士学历优先考虑;

  • 拥有超过15年的品牌管理、消费者营销和传播策略经验,至少有5年的高级管理层经验, 5年以上副总裁级经验优先考虑;

  • 积极主动,具有很强的领导力和团队合作能力,并有成功领导创新和内容团队的经验;

  • 作为领导,能够带领、指导和激励团队;

  • 善于协调消费者导向营销的各个方面,并有丰富适用的市场营销专业知识;

  • 具有丰富的业务和市场应用的开发和实施经验;

  • 具有财务敏锐度、能同时管理多项紧急任务、具备优异的时间管理、设定和实现组织目标,以及决策制定的优异能力;

  • 拥有产品开发、市场营销和沟通方面的分析能力;

  • 具有在中国市场推广营销市场领先品牌的经验。

  • 展现出出色的与不同级别团队的合作、协调、与影响力;

  • 具备很强的解决问题和决策能力,能够在不断变化的环境中领航;

  • 积极合作,能够在高度协作的矩阵组织中有效地工作;

  • 愿意承担风险并能智慧地管理风险,同时保持高度的诚信;

  • 具有迪士尼乐园和度假区或迪士尼公司的经验优先考虑;

  • 精通中英文,包括书面和口头。

Job Summary:

Lead the brand building and demand generation agenda for both near term and long term including the development of brand building, product and event strategies and the execution of all consumer engagement campaigns, the objective is to deliver the operating income targets through brand building, demand creation and revenue generation.

The ultimate mission of this role is to build Shanghai Disney Resort a place to ‘ignite magical dream’ and preferred leisure travel destination.

Key Responsibilities:

  • Accountable for developing and executing the brand building strategies to improve and strengthen brand affinity;

  • Develop multi-year product and event strategies by partnering with Entertainment and WDI ensuring product relevance to deliver attendance, revenue and OI growth;

  • Develop multi-year market and segment prioritization to optimize overall growth opportunity;

  • Develop and execute marketing and consumer engagement strategies to stimulate and create demand. Partner with Public Affairs and Sales to ensure consistency in messaging via all channels;

  • Develop and implement a growth strategy for Disneytown by building and strengthening the position of Disneytown in the local Shanghai market and to drive short term and long term revenue growth opportunity for Disney and all operating participants;

  • Plan and execute seasonal events and promotions to create urgency to visit;

  • Evolve and refine go-to-market approach based on business insights, consumer insights and the market dynamics to drive continuous enhancement in marketing effectiveness and efficiency;

  • Partner with Corporate Alliance to ensure full integration between partner’s co-brand marketing activation with Shanghai Disney Resort’s key business priorities;

  • Partner across The Walt Disney Company various business units and segments to identify and leverage appropriate marketing synergy opportunities;

  • Act as a visionary leader with a strong capability to build a high performance marketing organization, with clear strategic priorities and oversight on the day to day marketing operation.

Desired Qualifications:

  • University degree, MBA degree preferred;

  • 15+ years of experience in brand management and consumer marketing, communications strategy, with a minimum of 5 years at the executive level, prefer 5+ years of experience at the Vice President level;

  • Demonstrated self-starter with strong leadership and teamwork skills with proven experience leading creative teams and content;

  • Demonstrated success as a team leader, motivator and mentor;

  • Demonstrated ability to coordinate all aspects of consumer oriented marketing and solid fundamental knowledge of applicable marketing disciplines;

  • Proven experience with development and implementation of business and marketing application;

  • Demonstrated management skills including strong financial acumen, ability to manage multiple priorities simultaneously, time management, setting and meeting organizational goals, and decision making;

  • Demonstrated analytical skills in product development, marketing and communications;

  • Experience in marketing a leading brand in China;

  • Proven ability to influence, partner and collaborate with individuals at all levels;

  • Demonstrated strong problem solving and decision making skills with the ability to navigate in an environment of constant change;

  • Demonstrated strong positive partnering skills with ability to work effectively in a highly collaborative matrix organization;

  • Willingness to take risks and manage them intelligently, while working with a high level of integrity;

  • Experience with Walt Disney Parks and Resorts or The Walt Disney Company preferred;

  • Proven Chinese and English language proficiency, both written and oral.


关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 华特迪士尼公司 (公司):

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl TP&R Mgmt Company, Ltd., 即我们称为 Shanghai Disney Resort 业务的一部分。

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

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