整合平台经理，市场部 Integrated Platform Manager-Marketing

职位介绍

经理， 市场部（整合平台）

业务部门: 市场

工作地点-国家/地区: 上海, 中国

职位介绍：

作为经理，市场部（整合平台），您将负责电子商务平台线上市场活动的策划及执行，跨部门紧密沟通协作，提升消费者线上线下品牌体验的同时，助力品牌线上销售业绩达成。

工作内容：

o            您将负责品牌线上渠道的市场营销活动的策划及执行 – 提升360度营销活动触点的消费者体验（包括但不限于活动整体策划、社交媒体内容传播、短视频、素材产出）；

o            您将负责品牌线下营销活动在线上渠道的延展；

o            您将负责与合作伙伴的联合战略营销活动，包括线上及线下联合营销；

o            您将负责平台重要节点活动，及大型促销期市场活动的策划及执行，包括但不限于活动主题、素材、站内外社交媒体内容的制定及执行；

o            您将负责在售产品在线上渠道的消费者沟通，包括但不限于产品短视频、产品详情页等的设计制作；

o            您将与平台方，线上销售运营团队，电商代运营商及其他相关部门，紧密沟通合作，高效执行，传达品牌精神及理念的同时，提升消费者购物体验，助力线上部门销售达成；

o            您将负责管理活动预算,  设置合理目标（流量、互动等）, 对活动全周期执行质量负责的同时, 达成投资回报预期。

我们希望您：

o            拥有本科以上商科或营销等相关专业学历，及至少5年相关工作经验；

o            具有优秀的项目及时间管理能力、解决问题的能力和执行力，注重细节；

o            具备较强的计划，组织，协调和与内外部跨团队合作的能力；

o            优秀的中英文口语、写作及演讲能力；

o            较强的商业敏感度和数字分析能力；

o            自我驱动，快速学习，务实有责任感，能在较少监督时正确、高效履行工作职责；

o            主动，精力充沛，能在一定压力下工作并以结果为导向；

o            热爱迪士尼品牌并深度认可品牌价值观。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Manager，Marketing(Integrated Platform)

Line of Business: Marketing

Location: Shanghai, China

Job Summary:

As a Manager, Marketing (Integrated Platform), you will be responsible for the planning and implementation of marketing activities of Ecommerce platform, close communication and cooperation across departments, improving consumers' online and O2O brand experience, and helping achieve brand online sales performance.

Key Responsibilities:

o            You will be responsible for the planning and implementation of the brand's online marketing activities - improving the consumer experience of 360 degree marketing activities (including but not limited to the overall planning of the activities, social media content dissemination, short video  and material output);

o            You will be responsible for the extension of brand offline marketing activities to online channel;

o            You will be responsible for joint strategic marketing activities with online platforms and authorized brands, including online and O2O joint marketing;

o            You will be responsible for the planning and implementation of Online platforms's key IP and occasion activities during the promotion period, including but not limited to the development and implementation of activity themes, assets and social content in online communication channels;

o            You will be responsible for product communication in online channels such as online platforms, including but not limited to the design and production of product short videos, product details pages, SSP, etc;

o            You will communicate and cooperate closely with online platforms and other platforms counterparts, online sales and operation teams, Tmall Partner and other relevant departments , implement efficiently, deliver brand image, improve consumers' shopping experience and help online channel’s sales target achievement ;

o            You will be responsible for managing the campaign budget, setting reasonable KPIs (traffic, interaction etc.), ensuring the implementation quality of the whole cycle of the activity, and achieving ROI expectation.

Desired Qualifications:

o            Bachelor degree or above in Business or Marketing, and at least 5 years of relevant working experience;

o            Excellent project and time management ability, problem-solving ability and execution, and attention to details;

o            Strong ability to plan, organize, coordinate, and cooperate with internal and external teams;

o            Excellent speaking, writing and presentation skills in Chinese and English;

o            Strong business sensitivity and digital analysis ability;

o            Self-driven, fast-learning, pragmatic and responsible, able to correctly and efficiently perform duties with minimal supervision;

o            Proactive, energetic, able to work under pressure, and result-oriented;

o            Love Disney brand and recognize brand values.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 华特迪士尼公司 (公司):

华特迪士尼公司连同其子公司和关联公司，是一家领先的多元化国际家庭娱乐和媒体公司，拥有以下业务板块：媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd., 即我们称为 Shanghai Disney Resort 业务的一部分。

具体的福利基于职位有所不同，可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。